Samsung TV Plus
Samsung TV Plus - Brand Campaign
Silk Factory collaborated with Samsung TV Plus on a Europe-wide brand campaign to enhance awareness and drive audience engagement for their FAST channels. As Creative Director, I led the project from concept to execution. Following its success, we developed additional brand spots later in the year.
Since launching our Watch This Space campaign, the online view rate has risen from 24% in early 2024 to 32%. More recently, in Q4, our Best Things Are Free campaign further accelerated growth, pushing the rate to 44%.
