Gossip Girl S2

To launch series 2 of Gossip Girl we needed a social first campaign which extended the story online. To reach new audiences who wouldn’t naturally come to the BBC, we created bespoke assets reflecting different themes in the drama- fashion, rivalry, influencers and scandal.

60” Youtube Launch

Social

As well as the usual platforms, we created a bespoke asset for fashion lovers on Pinterest. Fashion is a huge part of the show so we made a themed trail and underneath included a carousel of iconic looks from the new series.

Gossip Girl spills all the T on Instagram so we created an asset that leaked scandal into Gossip Girl’s DMs.

We extended the story of rivalry and social influence asking ‘Who will you follow?’

And on Meta we focused on the scandals!

Fashion postcards

To reach a wider audience we created Gossip Girl postcards which were distributed with ASOS, Misguided and Boohoo purchases.

Host Podcast Advert

“68% of consumers are more likely to consider a product or service after hearing about it on a podcast. This is more than YouTube/Online (62%), Social Media (61%) and TV (54%)”

I scripted BBC Creative’s first ever host podcast ad. The hosts of the gossip based podcast worked from my guide script to create a read that felt authentic and genuine to their listeners.