RuPaul’s Drag Race UK - Season 5
RuPaul’s Drag Race UK was back for a fifth series, but there was a perception you need to know it’s phrases and jokes to be ‘in the club.’ However we knew the wider audience love celebs and entertainment, so we needed a campaign that heroed the talent and showed how welcoming and fun the show is.
The Idea
RuPaul’s Drag UK is exclusively INCLUSIVE. Everyone is invited to the party!
The campaign put entertainment at its heart- with amazing celeb guests, iconic queens, comedy and drama…its the ultimate night out (in).
