Happy Valley Final Series Launch

To launch the much loved third and final series of Happy Valley on BBC One and iPlayer, we made a number of TV trailers, social assets and OOH. As lead Creative on the project I developed the entire 360 campaign with Gemma Price as Producer and Mark Ferns as Editor.

Episode 1 had overnight viewing figures of 4.9 million- the highest NYD overnight in the last 4 years. We continued to support the series and the audience grew by episode 2. Happy Valley became the most requested brand on iPlayer with over 9.9 million requests (by week 2) and was the most requested brand for under 35s.

Launch 10” Cinema Teaser

Launch 90” Trailer

OOH

The iconic posters were designed by Anthony Pileggi and art directed by myself and Mina Patel

Boxset S1-2 Trailer

Ahead of the final series, we enticed new viewers with a boxset phase pushing audiences to series 1 and 2. Happy Valley went from an idle title on iPlayer to one of the top requested after our trailer and social assets dropped.

Social

We created a number of social edits and cinemagraphs across paid and organic. A couple of examples below.